The Definitive Guide To Building An Email List From Scratch

The Definitive Guide To Building An Email List From Scratch
If you haven't yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you're starting from scratch, it's easy to feel …
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Solopreneur: 8 Ways To Stay Motivated When Working For Yourself
You can't create a habit for something you need other people to do, like subscribe to your mailing list or purchase your product or service. But if it's something you can control (i.e. how much you write) and it will remain important week after week …
Read more on Elite Daily (blog)

Best practices to build bridges between tech teams
Let folks be on your mailing list, or in your IRC/Hipchat room; generally being able to observe and participate and comment about anything, even if it's just. Also: FUN. Did I mention fun? I love fun. We all love fun. Do fun team building things with …
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The Essentials of Email Marketing for Small Business
When you're starting out, it can be difficult to build a loyal base of subscribers that have opted in to receive your emails. By implementing an inbound marketing mindset, you can entice visitors to sign up to your mailing list by offering a free …
Read more on Huffington Post

Sellers Guide to eBay Fall 2014 Update

Sellers Guide to eBay Fall 2014 Update
Early next year, eBay will extend "Hassle Free Returns" to more U.S. sellers until all eligible domestic returns are handled this way by the 2015 holiday season. This is significant because sellers want and need control over how lenient they wish to be …
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Master Gardener: Well-timed herbicides can keep lawns weed-free if used
Always follow directions on the labels of synthetic and natural pesticide products. Labels will always list where the product may be used and which pest it is certified to cover. Now is a good time to submit a soil sample to the OSU Extension office …
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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY

Everything You Need to Plan Your Strategy and Achieve Your Goals

From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.

Packed with essential charts, forms, and fill-in questionnaires, it’s the perfect planner for you and your organization–no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company’s specific needs, including a
running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed.

LEARN HOW TO

DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals

Based on a long-term study of proven integrated
marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a
constantly evolving economy, it’s the one marketing guide that lets you develop a plan that’s simple, clear, practical, flexible, and workable–for you and your company. The book’s interactive format makes it easy for you to:

  • Engineer the planning process from conception to reality
  • Conduct your own audits, self-assessments, SWOT analyses, and EA analyses
  • Develop key market objectives–and make them happen
  • Implement, monitor, and adjust your plan for the real world
  • Solidify your strategy for longterm success

Using the book’s fill-in questionnaires and forms, you’ll be able to adapt the greatest marketing tools of our time to your company’s specific needs—step-by-step. Part I walks you through the entire planning process. Part
II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives
and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You’ll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis.

It’s all here–everything you need to target your audience, market your product, and plan your future success–in The Ultimate Guide to Strategic Marketing.

Price:

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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors’ carefully compiled, invaluable lists of resources for:

  • E-mail list brokers and service bureaus
  • Credit card companies and corporations offering merchants accounts
  • Books and software on Web marketing
  • Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues–allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

List Price: $ 44.95

Price: $ 4.51