Why Marketers Need To Move From Email Reactivation To Continued Addressability

Why Marketers Need To Move From Email Reactivation To Continued Addressability
One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For many, that group can make up nearly half of the email addresses in your marketing database. But “inactive” does not …
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'Bill Wants To Meet You': Why Political Fundraising Emails Work
… money and enter contests to win dinner with either Bill or Hillary. That comes from data provided to NPR by Return Path, an email marketing firm that senior research director Tom Sather characterizes as "the Nielsen of email," comparing it to the …
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Finnish digital media firm expanding in ME market
Local demand for the company's marketing automation service has been strong and it has been able to maintain two digit growth for ten consecutive years, earning it several placements on the Deloitte Technology Fast list, said Samuli Tursas, the CEO and …
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In 2016, All Roads Will Lead to Email
Email marketing is so alluring to marketers because it covers their bases so cheaply. In 2014, according to Winterberry Group, companies spent $ 45 billion on direct mail campaigns but only $ 2 billion on email campaigns. Yet asked what they envision for …
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Gmail now lets you block specific email addresses, unsubscribe from

Gmail now lets you block specific email addresses, unsubscribe from
Google today added a new feature to Gmail that other email providers have had for years: blocking. Gmail now lets you block … In August, Gmail started surfacing Unsubscribe links to the top of emails, right beside the sender's email address. This …
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The Best Free ICD-10 Apps for Physicians
The ICD-10 era is upon us, so we wanted to look at various ICD-10 apps to recommend for health providers and those doing specific coding as well. Right off the bat, we were shocked to see so many poorly made ICD-9 and ICD-10 apps. Most of the apps we …
Read more on MedPage Today (blog)

Global Payments Receives "Buy" Rating from Deutsche Bank (GPN)

Global Payments Receives "Buy" Rating from Deutsche Bank (GPN)
Global Payments Inc logo Deutsche Bank reaffirmed their buy rating on shares of Global Payments (NYSE:GPN) in a research note issued to investors on Friday, MarketBeat.com reports. Deutsche Bank currently has a $ 122.00 price objective on the stock, …
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Brokerages Set AAR Corp. Price Target at .00 (NYSE:AIR)
The Company operates in two segments: Aviation Services, which provides aftermarket support and services for the commercial aviation and government and defense markets, and Technology Products, which is involved in the design, manufacture, and repair …
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Nominees For Diamond's Summer Retailer Best Practice Awards, From Kings To

Nominees For Diamond's Summer Retailer Best Practice Awards, From Kings To
It is generated as an email to our customers and changes every week. We include pictures of new product, upcoming events, guest announcements, our day camp offerings, our weekly reviews, our weekly auction items and more. Every week our marketing …
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Behind The Scenes: The Many Facets Of Social Strategy
For many people, the idea of social media management inspires images of quickly churning out haphazard posts and hoping for the best. Perhaps they … Customer service has become a secondary purpose for using different social networks, and it's …
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The Definitive Guide To Building An Email List From Scratch

The Definitive Guide To Building An Email List From Scratch
If you haven't yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you're starting from scratch, it's easy to feel …
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Solopreneur: 8 Ways To Stay Motivated When Working For Yourself
You can't create a habit for something you need other people to do, like subscribe to your mailing list or purchase your product or service. But if it's something you can control (i.e. how much you write) and it will remain important week after week …
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Best practices to build bridges between tech teams
Let folks be on your mailing list, or in your IRC/Hipchat room; generally being able to observe and participate and comment about anything, even if it's just. Also: FUN. Did I mention fun? I love fun. We all love fun. Do fun team building things with …
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The Essentials of Email Marketing for Small Business
When you're starting out, it can be difficult to build a loyal base of subscribers that have opted in to receive your emails. By implementing an inbound marketing mindset, you can entice visitors to sign up to your mailing list by offering a free …
Read more on Huffington Post