5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers)

5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers)
The easy answer (and the best one) is that a vibrant, and engaged community (one that gets your customers to constantly talk about you) is probably the best unique selling proposition (USP). Having an irreplaceable … Entrepreneur.com defines the …
Read more on Business 2 Community

How Long Should Your Marketing Emails Be? You Might be Surprised
But what are the best possible elements an effective email promotion should have? According to research conducted by Constant Contact, there are optimal numbers of images and lines of text small businesses should include in email marketing campaigns to …
Read more on Small Business Trends

Customers On Demand: Working Your Public Relations "Hit List," Part 1

Customers On Demand: Working Your Public Relations "Hit List," Part 1
You know the place — where new leads (and clients) are consistently seeking you out … asking for more information … signing up for your email list … and asking that coveted question all business owners love to hear: “How can I buy?” Today I want to …
Read more on Marketing Land

Call for death penalty in church shooting, but state lacks the drugs, with 44
South Carolina's supply of pentobarbital, one of three drugs in the state's lethal injection, expired in 2013. Corrections Director Bryan Stirling has made it clear to legislators that his agency can't buy anymore, even as 44 people are on death row in …
Read more on The Republic

Mailing List Brokers ? Great Source to Reach Potential Customers

Mailing list brokers are the trusted provider of high quality and accurate marketing leads to the organization for improving their marketing strategies at affordable prices.

The success of any organization is entirely dependent upon several factors that influence the future of the business run by the organization. The influential factors are the quality of its products or services, technologies used by the organization, goodwill, marketing strategies and many more.

Marketing factor serves to be the most influential one of all. It is so, because it is the only way out to reach the potential customers in a given period of time and make sure that they are satisfied with the products and services. Marketing serves to be a backbone of every organization; hence, it needs to be influential and effective. It is marketing done by the organization that makes people aware about the products and services offered by the organization at what rates.

However, the increasing competition in the market has actually made every marketer to pull up his socks and get ready for the battle in the field of marketing. This has all the more made the organizations to spend huge amounts on enhancing their marketing strategies to ensure that its products are services are promoted well in the market.

But, the advent of technology has made it possible for the organizations to make the use of conventional technologies that are not only easily approachable, but are also cost effective. One of them is direct marketing, a process that helps in targeting only those consumers who have either shown interest in the products and services or in a certain line of business.

Though there are various conventional methods to contact these potential customers such as e-mails, phones, newsletters, postcards and etc. but, mailing lists prove to be the most efficient one.

Mailing list is basically a database of people having similar areas of interest and requirements. These lists can either be generated in-house or can purchase it from the list brokers. Under the scenario, when the organizations do not have enough professional experts for lead generation, so they could easily buy their desired lists from these brokers. These brokers have an access to several consumers interested in different business line.

Therefore, with the help of these mailing list brokers, the companies could easily get the exact set of information about the customers including the telephone number, postal address, e-mail address, credit history, purchase history and many other things. However, the organization needs to ensure that the lists purchased are updated or not as obsolete information will not prove fruitful to the business.

The author is an experienced Content writer and publisher on the topics related to list brokers and mailing list brokers for more details please visit Mailing-Lists-Direct.com.

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5 Reasons Why Mass Email Service is The Easy Way to Get Customers

BGFJ0R (CYBER ATTACK) …item 2.. Watching the crooks: Researcher monitors cyber-espionage ring (July 25, 2012 2:00 PM PDT) …item 3.. Hackers swipe data from former Bright Futures recipients (11:01 PM, Oct. 24, 2012) …
mass email service
Image by marsmet501
A computer security breach at Northwest Florida State College (NWFSC) has the Department of Education and the Division of Florida Colleges racing to keep affected students informed about the state of their personal information.
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……..***** All images are copyrighted by their respective authors ……..
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… message header for CNET News

The growing menace from these "Advanced Persistent Threats" is detailed in a report unveiled today called "Chasing APT." In an interview at the Black Hat security conference here, Joe Stewart, director of malware research at Dell Secureworks Counter Threat Unit, said that over the last 18 months he’s been monitoring attacks designed to steal data from organizations around the world.

Two primary groups, in Shanghai and Beijing, appear to be behind the attack operations, he said.
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… message header for photo above

BGFJ0R The words Cyber Attack revealed in computer machine code through a magnifying glass in highkey
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…..item 1)…. Mail Online … www.dailymail.co.uk/sciencetech

Threat from new virus-infected emails which take over your PC even if you DON’T open their attachments
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img code photo … CYBER ATTACK

i.dailymail.co.uk/i/pix/2012/02/01/article-2094982-118D86…

Cyber attack: The new attack can infect PCs even if people DON’T open email attachments – leaving even savvy web users vulnerable to attack

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By ROB COLE
Last updated at 7:46 AM on 2nd February 2012

www.dailymail.co.uk/sciencetech/article-2094982/Threat-ne…

A new class of cyber attack is threatening PCs – emails which infect PCs without the user having to open an attachment.

The user will not even be warned this is happening – the only message that appears is ‘loading’.
The email automatically downloads malicious software into your computer from elsewhere the moment a user clicks to open it.

The mails themselves are not infected – and thus will not ‘set off’ many web-security defence packages.
Security experts say that the development is ‘particularly dangerous’.

‘This sort of spam also affects cautious users which would never open an unknown attachment or link,’ say security experts Eleven Research Team.

Previous generations of email-borne viruses and trojans required users to click on an attachment – often an office document such as a PDF.

The new emails – dubbed ‘drive-by emails’ – have been detected ‘in the wild’ by computer researchers Eleven Research Team.

This driveby spam automatically downloads malware when the e-mail is opened in the e-mail client,’ says Eleven Research Team.

‘Previous malware e-mails required the user to click on a link or open an attachment for the PC to be infected.’

More…

…..Sony CEO Sir Howard Stringer steps down as company braces for fourth year of net losses

…..Mind-boggling! Science creates computer that can decode your thoughts and put them into words

The new generation of e-mail-borne malware consists of HTML e-mails which automatically downloads malware when the e-mail is opened.’

‘This is similar to so-called driveby downloads which infect a PC by opening an infected website in the browser.’
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img code photo … malicious software

i.dailymail.co.uk/i/pix/2012/02/01/article-2094982-118CF4…

The new attack loads malicious software from remote websites into your PC as soon as you open an email

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The current wave of emails arrive with the title ‘Banking Security Update.’

To stay safe, the security company advises switching all security settings in email software to maximum, and updating your browser to the latest version so it’s protected against malicious software.

Share this article
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…..item 2)…. CNET News … news.cnet.com … CNET News Security & Privacy …

Watching the crooks: Researcher monitors cyber-espionage ring

Good guys are keeping an eye on large espionage and botnet campaigns that are stealing corporate secrets from government and private industry and money from peoples’ bank accounts.

by Elinor Mills
July 25, 2012 2:00 PM PDT

news.cnet.com/8301-1009_3-57479682-83/watching-the-crooks…

LAS VEGAS — Researchers have uncovered a huge amount of malware and registered domains being used by criminals linked to China who are conducting cyber-espionage on a wide range of government, industry, and human rights activists.

The growing menace from these "Advanced Persistent Threats" is detailed in a report unveiled today called "Chasing APT." In an interview at the Black Hat security conference here, Joe Stewart, director of malware research at Dell Secureworks Counter Threat Unit, said that over the last 18 months he’s been monitoring attacks designed to steal data from organizations around the world. Two primary groups, in Shanghai and Beijing, appear to be behind the attack operations, he said.

The groups were using more than 200 unique families of custom malware. They were also using more than 1,100 domain names registered solely to serve as command-and-control servers or to send spear phishing messages targeting specific workers within a company to entice them to open a malicious e-mail attachment or Web link. No one is safe with carefully crafted and targeted messages, Stewart said.
"You have to to have that kind of paranoia to know anything you get that is unsolicited is suspicious," he said. Companies should consider opening any unsolicited attachments and links, even from people who are known and trusted, in a virtual machine or a sanitized workstation in which an infection can be isolated.
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img code photo … malware

asset2.cbsistatic.com/cnwk.1d/i/tim/2012/07/25/Screen_sho…

This graph shows the confirmed espionage malware samples researcher Joe Stewart has been monitoring. The blue dots are malware, the yellow dots are Domain Name System names, and the purple dots are subdomains. Click the image to see a larger version.
(Credit: SecureWorks)

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img code photo … malware

asset3.cbsistatic.com/cnwk.1d/i/tim/2012/07/25/Screen_sho…

This is a small section of the graph up close. Click the image to see a larger version.
(Credit: SecureWorks)

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Targets include Japanese government ministries, universities, municipal governments, trade organizations, news media, think tanks and manufacturers of industrial equipment. "Now it’s not just a limited set of targets," Stewart said. "It’s anybody who has a competitor."

Stewart also found a private security organization in Asia, but not in China, that’s conducting a powerful cyber-espionage operation against another country’s military, while also offering security services and so-called "ethical hacking courses" as part of its legitimate business. He wouldn’t name the company.

Attackers are using a tool called HTran to disguise the location of their command-and-control servers and a new piece of malware called "Elirks" that uses a microblogging service called Plurk as a first-stage command-and-control server.

Related stories

…Global cyber-espionage operation uncovered
…China linked to new breaches tied to RSA
…Report details successful China-based cyber-espionage

Meanwhile, another SecureWorks researcher has done a deep dive into the Zeus Gameover malware campaign and found 678,205 infections — including in 14 of the 20 Top Fortune 500 firms — making it one of the largest financial botnets around. The operation, believed to be based in Russia, uses the Cutwail spam botnet to send out spam to trick people into clicking malicious links and to recruit money mules in the U.S. and Europe, according to a report on the malware.

Once a computer is infected, the malware enlists an arsenal of tools to stay in stealth mode and get as much financial data from the victim as possible, said Brett Stone-Gross of the Dell SecureWorks Counter Threat Unit. It uses Web Injects when it detects a victim visiting particular e-commerce sites to display a pop up window via the browser that prompts for sensitive information such as social security number and credit card number.

It also uses infected machines to launch Distributed Denial-of-Service attacks against financial sites after money has been pilfered from bank accounts so that victims can’t reach the site to see if their account is OK. Its peer-to-peer infrastructure makes it impossible to shut down because there is no central command-and-control server running it.

Topics:Vulnerabilities and attacks Tags:cyberwarfare, botnets, hacking, cyber-espionage, security, malware Elinor Mills

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press.
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…..item 3)…. FSU News … www.fsunews.com

Hackers swipe data from former Bright Futures recipients
Computer security breach at NWFSC compromises 200,000 students’ personal information

11:01 PM, Oct. 24, 2012 |

Written by
Jordan Obi
Contributing Writer

FILED UNDER
FSU News
FSU News Campus

www.fsunews.com/article/20121025/FSVIEW1/121024034/Hacker…|newswell|text|frontpage|s

A computer security breach at Northwest Florida State College (NWFSC) has the Department of Education and the Division of Florida Colleges racing to keep affected students informed about the state of their personal information.

It is still unknown and it had not been announced whether or not former Florida State University students were affected by this security breach.

Florida State University Technology Services representatives told the FSView they were unable to speak to reporters about the security breach as it relates to FSU students.

Northwest Florida State College is still in the process of investigation.

“We want to be sure that we fully understand the situation and provide accurate information to those impacted,” said Florida College System Chancellor Randy Hanna in a statement. “While some of the contact information is dated, we will be trying to reach every student whose records may have been captured.”

Florida State students, however, remain weary of internet privacy in wake of the breach.

“It’s definitely very scary,” said Florida State University student Robin Harvey. “We live in a world were hackers can easily crack into our computers and collect our personal information, and that’s worrisome.”

According to NWFSC’s website, an internal review conducted earlier this month by the University revealed a breach in the their computer system that occurred sometime between May 21, 2012 and Sept. 24, 2012.

The college reported that over 3,000 of their current, past, and retired employees had their personal and financial information stolen. Nearly 76,000 Northwest Florida State College current and former students’ personal information was also compromised.

“We speculate this was a professional, coordinated attack by one or more hackers,” said Northwest Florida State College President Ty Handy in a memo that, according to an article by Gary Fineout of Associated Press, went out to employees of the university on Monday.

Students and faculty with ties to the University weren’t the only one’s affected, however. On a more widespread level, the Department of Education reported that hackers may have also swiped the personal records of approximately 200,000 Florida students that were eligible for the Bright Futures scholarships for the 2005-06 and 2006-07 school years. The personal data stolen could have included information about a students gender, birthday, social security number and ethnicity.

According to an article by Tallahassee Democrat writer Travis Pillow, the Florida Department of Education has been trying to track down all 200,000 students, sending out a mass email last week from the state’s Office of Student Financial Aid.

In the email, the NWFSC was said to be “working closely with local, state and federal agencies to determine the extent of the breach.”

As a graduate of the University of Florida and one of the 200,000 affected former students, Pillow said he had received the email early saturday morning.

“I never applied to Northwest Florida College, I never attended the university, and I’ve never even been there–I’m a graduate of the University of Florida,” said Pillow. “But through the colleges’ systems [hackers] accessed the identities of everyone within the pool of bright futures scholars during those two years, not just students at Northwest Florida College.”

According to the email, all postsecondary institutions in the state of Florida receive this private eligibility information every year to “ensure funding is available for students regardless of the institution of enrollment,” which would explain why students at other universities were affected.

“As the Department suggested to in their email, I placed a fraud alert on my own accounts,” said Pillow. “The most important thing right now is to check credit reports and monitor potential uses of your account.”
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Today’s business world is one that is enormously competitive and every business owner is working to fix the curve and stay ahead of their competitors. There are various marketing techniques present for business owners, companies and industrialists to use that can let them stand out from their competitors and attract the major client base. One of the most efficient techniques of marketing any sort of business is to send mass mails via e-mail marketing campaigns. Business leaders who are definite about promoting their products/services through this marketing method should seriously think about working with mass email service for the largest increase in sales and business accomplishment.
 
There are a lot of clarifications why you need to work with a mass email service provider particularly if you are already using other types of promotions, like pay-per-click campaign, radio, television and print media. Mostly content seems to concentrate on the lowest cost of marketing and higher ROI. And, as these definitely help in increasing your net profit, there are in fact a few more causes why you should hire the services of an email marketing company to promote your brand or service.
 
1. In reality, checking e-mails is often one of the very first things that we do after we have awaken up a bit. However, we don’t stop there. We check our e-mail many times throughout the day, both at home and office. That’s a good sign for you as well as your marketing team.
 
2. A matter that is not talked about nearly enough is that you could earn money by using other people’s ads inside your newsletters. Find business in a similar niche to associate with, and advertise in market area of one another.
 
3. However, one more significant cause of a mass email service  is metrics. Metrics are which let you know which messages did not make it to your customers and why. Metrics also trace who clicked on your offer links, users bought your product or not and if they did not, at what page they left your website.
 
4. The instant nature of e-mail is an added undeniable reason to use services of an email marketing company. For example, if you have an incredible deal or breaking news highly applicable to your market that you would like to share, creating a brief e-mail and hitting the send button will get your message out in seconds. You do not have to wait days or weeks for sharing of your advertisement to reach its targeted audience.
 
5. The ability to drive your offers to your mailing list is an extra advantage. And, once you have pushed your offer or deal out there, by making use of metrics it is possible to assess how effective your offer or plan is.
 
Therefore, mass or bulk mailing has gained recognition in a short span of time and it is in demand due to its extensive use in the business to improve the sale. Thus, even if you are a learner in the business with a very small budget, this is just like an advantage for you. You can acquire more and more customers and a stronger presence in the business world.

Author is professional content writer and internet marketing specialist. Generally writes articles on email techniques such as mass email service & Send Free Bulk Emails.

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PSNH Personalize Home Energy Reports to Customers

PSNH Personalize Home Energy Reports to Customers
Starting this month, PSNH will send up to 25,000 residential customers their first personalized Home Energy Report, a new, innovative tool providing customers with essential information designed to help them improve the energy efficiency in their homes …
Read more on Londonderry News

Sources Sought Notice – Due Diligence Support Services
It is administered by the Office of Office of Residential Care Facilities (ORCF) to insure mortgage loans to facilitate the construction and substantial rehabilitation of nursing homes, intermediate care facilities, board and care homes, and assisted …
Read more on Insurance News Net (press release)