5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers)

5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers)
The easy answer (and the best one) is that a vibrant, and engaged community (one that gets your customers to constantly talk about you) is probably the best unique selling proposition (USP). Having an irreplaceable … Entrepreneur.com defines the …
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How Long Should Your Marketing Emails Be? You Might be Surprised
But what are the best possible elements an effective email promotion should have? According to research conducted by Constant Contact, there are optimal numbers of images and lines of text small businesses should include in email marketing campaigns to …
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5 Keys to Building a Quality Email List

5 Keys to Building a Quality Email List
Content Takeover Email Marketing It's a given that email marketers want to grow their lists, but bigger isn't always better. A low-quality list – low open rates, lots of bounces, and a helping of spam reports – can ding your sender reputation, making …
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10 Christmas Email Marketing Tips for Your Small Business
That means if you fail to cater for mobile users, you might be alienating more than half of your email list. Scary stuff, huh? The best … Try to get into the habit of building a mental image of your model reader and crafting a message that speaks to …
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The Definitive Guide To Building An Email List From Scratch

The Definitive Guide To Building An Email List From Scratch
If you haven't yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you're starting from scratch, it's easy to feel …
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Solopreneur: 8 Ways To Stay Motivated When Working For Yourself
You can't create a habit for something you need other people to do, like subscribe to your mailing list or purchase your product or service. But if it's something you can control (i.e. how much you write) and it will remain important week after week …
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Best practices to build bridges between tech teams
Let folks be on your mailing list, or in your IRC/Hipchat room; generally being able to observe and participate and comment about anything, even if it's just. Also: FUN. Did I mention fun? I love fun. We all love fun. Do fun team building things with …
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The Essentials of Email Marketing for Small Business
When you're starting out, it can be difficult to build a loyal base of subscribers that have opted in to receive your emails. By implementing an inbound marketing mindset, you can entice visitors to sign up to your mailing list by offering a free …
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Successful Email Marketing: Building a Dream Database

Successful Email Marketing: Building a Dream Database
You could have the most well-planned email campaign, but if you don't have a growing list of subscribers – those clever, stylish emails you built could have a low return on investment. When executed properly, email marketing can be one of the most …
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The man married to Sheryl Sandberg pulled a 'Sheryl Sandberg laundry' prank
Porter was apparently appalled, "She wrote back this whole long email about why this wasn't a good idea, why this was going a bridge too far, and it really wasn't going to help Sheryl," he said. But she never checked the date of the email. "April 1 …
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Two Important Things to Consider in Building Mailing Lists

It is important not only to get new customers, but also to keep existing ones loyal and happy. By building an email list, you can keep in touch with both current and potential customers, reminding them of the presence of your business, and hopefully to shop with you again!

This means you need to get potential customers on your list, but also as many of your current customers as possible. You can have flyers, stickers, or business cards with your web address on them that you give to every customer who buys something from you. Make sure to point out that you will email special offers, announcements about new products or services and special events, and discounts and coupons from time to time.

Offering discounts and coupons to your email list will keep them loyal and shopping with your company instead of your competitors!

Two Important Things To Consider In Building Mailing Lists

1. Using A Professional Autoresponder

One of the most important steps you will ever take as an email marketer is in choosing to power your mailing lists by establishing an account with a Professional auto responder provider. By setting up your mailing list with an experience auto responder service team, you can rest assured that your emails will make it to their destination. Professional auto responder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible.

2. Well-Constructed Squeeze Pages

Your squeeze page is the ‘doorway’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to build your lists. Your squeeze page needs to be very clean and simple. You want people who visit your website to be given ONE option only; to subscribe to your newsletter.

In order to create an effective squeeze page that encourages visitors into subscribing to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise.

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