It is important not only to get new customers, but also to keep existing ones loyal and happy. By building an email list, you can keep in touch with both current and potential customers, reminding them of the presence of your business, and hopefully to shop with you again!
This means you need to get potential customers on your list, but also as many of your current customers as possible. You can have flyers, stickers, or business cards with your web address on them that you give to every customer who buys something from you. Make sure to point out that you will email special offers, announcements about new products or services and special events, and discounts and coupons from time to time.
Offering discounts and coupons to your email list will keep them loyal and shopping with your company instead of your competitors!
Two Important Things To Consider In Building Mailing Lists
1. Using A Professional Autoresponder
One of the most important steps you will ever take as an email marketer is in choosing to power your mailing lists by establishing an account with a Professional auto responder provider. By setting up your mailing list with an experience auto responder service team, you can rest assured that your emails will make it to their destination. Professional auto responder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible.
2. Well-Constructed Squeeze Pages
Your squeeze page is the ‘doorway’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to build your lists. Your squeeze page needs to be very clean and simple. You want people who visit your website to be given ONE option only; to subscribe to your newsletter.
In order to create an effective squeeze page that encourages visitors into subscribing to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise.
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