Latest Email Lists Marketing News

Why These Email Marketing Tactics Are Important For The Presidential
In my first post in a four-part series detailing how the presidential hopefuls are using email as their path to the White House, I'll lay out three of the most important factors in determining a successful email marketing strategy: list size, inbox …
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Joe McKenna of Social123 and Steve Damerow Explain Why Outdated Email
Steve Damerow is the CEO of Incentive Solutions, an Atlanta-located company specializing in incentive-based channel marketing strategies for B2B organizations, and hosts a Business Radio X talk radio show, “Business Matters.” Damerow's show is part of …
Read more on Virtual-Strategy Magazine (press release) (registration) (blog)

Outsourced Marketing Can Double A Brand's Revenue
Additionally, Hawke helped the brand migrate its existing customer and marketing email lists to a new email service provider yielding double-digit increases in open rates, click through rates and revenues. As a result of these efforts, Lulu & Georgia …
Read more on AlleyWatch