Here's one corner of the digital ad world that Google and Facebook don't dominate

Here's one corner of the digital ad world that Google and Facebook don't dominate
They go to enterprise companies that specialize in what's typically called “marketing technology,” rather than ad tech. It's a growing industry — one that Google is looking to edge into. As are several competitors. One of them, an email marketing …
Read more on Re/code

Top 5 Email Marketing Tools To Reach Out To Customers
Of course, this marketing channel is also prone to abuse and the success of a campaign greatly depends on newsletter marketing tools available with a user as well as the deliverability over a product. In this article, we will take a look at the top …
Read more on Customer Think

10 Notable Omnichannel Trends and Statistics [Infographic]
Retailers who have omnichannel customer engagement strategies in place enjoy an impressive 89% customer retention rate compared to only 33% for companies with weak Omnichannel strategies. Many retailers who haven't implemented omnichannel …
Read more on Business 2 Community