Things to Consider When Choosing
Mailing List Provider
It is sort of confusing to find a reliable and trustworthy mailing list provider these days.
It’s not that the quality of their services is not there.
It’s just that there’s too many of them so you are given a lot of options in your hands.
And you know how hard it is to decide on just one option when you are given a lot of choices.
To help you out in choosing the appropriate mailing list provider
that will give you the most for your buck, consider the following
when looking into a certain provider:
1. Before you hand over your hard-earned cash to get the services of a provider,
make it a point to call the company.
The one answering your call must be an actual human being not some pre-recorded robot.
Ask the company how they compile their lists and what their sources are.
You want to know if you’re going to be working with legit mailing lists.
2. You have to make sure that the recipients on the provider’s list have given their
permission to receive any kind of email advertising or newsletter.
This is to ensure that you won’t be facing any problems when you finally start
sending these recipients email messages.
3. Always look and take note of these red flags: extremely low prices,
bulk email services, and lists are taken from public sources.
You don’t want to be working with a mailing list provider that offers such services.
4. If a provider mentions bulk email as part of its services and that it compiled
its lists from public sources, this means the email addresses have likely been
harvested using spammy tactics.
Furthermore, don’t fall for providers that offer you a million lists for just $99.
If the list provider offers a risk-free trial run, take full advantage of it.
This is one of the best ways to find out if a list provider is reliable and worthwhile.
Of course it would be unrealistic if you take trial runs on every
mailing list company you come across.
You will waste a lot of time and resources doing this so focus on
just a few providers to try the trial runs.
5. Find and read reviews on the provider.
What’s great about this is that you get to know the real experiences of those
who actually make use of the provider’s mailing lists.
As we stated earlier, deciding on a mailing list provider can be difficult but
if you follow the tips discussed above, it will be a lot simpler and easier for you.
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