788 Sears, Roebuck and Company Mail Order Building
Image by The City Project
Built in 1927 as a distribution center for the company’s mail order department, the building served that function until 1992, when Sears closed its Los Angeles distribution center and sold the building. Though Sears still operates a retail store on the ground floor, the rest of the enormous complex has remained vacant since 1992. The 1,800,000 square foot complex, considered one of the iconic landmarks of LA’s Eastside, has been the subject of several renovation proposals since the mid-1990s. The site was listed on the National Register of Historic Places in 2006.
Visit the interactive maps and images about Monuments: Diversity, Democracy and Freedom by The City Project.
There are a lot of misconceptions out there about building traffic, especially traffic designed for building mailing list. To begin with, most people think that it’s a really complicated process to build enough traffic to reach your goals, like earning a certain amount of money or building an email mailing list.
Building traffic isn’t complicated; it’s mostly just using a variety of pretty simple strategies to send people to your squeeze page. One great method of producing traffic that you can incorporate into a larger strategy for building mailing list is blog marketing.
Now, speaking of misconceptions, most people don’t really understand what blog marketing is or what it is all about. Most people just think that blog marketing is doing nothing more than blogging about your niche. This isn’t entirely true, so let me get at the important distinction between the two, and how to properly use blogs to build targeted mailing lists.
The main difference is – if you think that you’re just going to be blogging, then you will just become a blogger.
Most people who are looking to make money online or build an email mailing list aren’t looking to become bloggers, and most bloggers don’t primarily do what they do to make money. If you are a blogger, than you are blogging for its own sake, and the enjoyment and love of what you are doing and writing and sharing with the world. This is great, but you probably won’t have much success building mailing list.
But if you’re reading this, it probably isn’t your intention to just become a blogger who is writing for the world, and maybe earning some money. It’s probably your intention to become an internet marketer, and to use a blog or multiple blogs to further your internet marketing goals and, primarily, to make some money from your work and build targeted mailing lists. You’re going to be doing this to make money from it, in the end.
If you want to have your own personal blog- that’s great. But don’t mix it up with blog marketing. It’s not your entire business, and it will distract you from your ultimate goal of building opt in mailing lists, making money, etc.
Blog marketing is ultimately pretty simple. You create a blog, you optimize it so that it converts your traffic into leads for your opt in mailing lists, you provide a lot of regular content on a normal schedule that provides value for you readers, you track your analytics and see what posts are drawing people to your site, then you perform SEO work on those particular posts to get them to rank higher in the search engines, and ultimately post every single day.
Over the course of some months your posts will start to rank, you’ll get them to rank higher, and you’ll get more and more traffic as you add more and more content, and optimize what is already working.
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