Social-Impact in top 10% of International Marketers

Behind Every Great Woman … BlackBerry Meltdown (14th October 2011) …item 2.. ‘Inappropriate, entitled and tacky’ (28 February 2014) — Blazek was named 2013’s ‘Communicator of the Year’ …
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Image by marsmet461
‘Wow, I cannot wait to let every 26-year-old jobseeker mine my top-tier marketing connections to help them land a job.’

On a roll, Ms Blazek, who holds an award for ‘Communicator Of The Year’, wrote: ‘I love the sense of entitlement in your generation. And therefore I enjoy Denying your invite, and giving you the dreaded ”I Don’t Know” **** because it’s the truth.

She went on to tell Miss Mekota that she had been denied from her job bank, saying: ‘I suggest you join the other Job Bank in town. Oh wait – there isn’t one.
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……..*****All images are copyrighted by their respective authors ……..
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… message header for item 1. … BlackBerry chaos could cost millions: Service finally restored after three days …

Half of its 70million smartphone users are believed to have had disruption to their email, web browsing and instant messaging following a server crash at the firm’s data centre in Slough, Berkshire, on Monday.

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…..item 1)…. BlackBerry chaos could cost millions: Service finally restored after three days …

… Mail Online – Daily Mail … www.dailymail.co/uk

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img code photo … BlackBerry Meltdown … You have 1 New Message !!

i.dailymail.co.uk/i/pix/2011/10/14/article-2047927-0E5CFC…

PUGH

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img code photo … BlackBerry now faces demands for compensation for the three-day outage …

i.dailymail.co.uk/i/pix/2011/10/12/article-2047927-0E5891…

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img code photo … BlackBerry

i.dailymail.co.uk/i/pix/2011/10/13/article-2047927-0E5835…

Some investors have voiced their disquiet with the handling of this week’s crisis – and suggested that the company should be broken up or sold

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img code photo … RIM

i.dailymail.co.uk/i/pix/2011/10/12/article-2047927-0E58B7…

Research in Motion’s (RIM) UK managing director, Stephen Bates speaks outside the headquarters of RIM in Slough, where the glitch reportedly originated

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‘All services are back up globally,’ says co-CEO

Dismisses rumours that hacking or a security breach could have caused the glitch
Apologises, ‘We’ve let many of you down’

By SEAN POULTER
Last updated at 11:28 AM on 14th October 2011

www.dailymail.co.uk/sciencetech/article-2047927/BlackBerr…

Blackberry could face a multi-million-pound compensation bill as it slowly recovers from a three-day global meltdown.

Half of its 70million smartphone users are believed to have had disruption to their email, web browsing and instant messaging following a server crash at the firm’s data centre in Slough, Berkshire, on Monday.

Any such payout could be huge, and disastrous for a company which is struggling against fierce competition and has seen its share price fall by 80 per cent in three years.

BlackBerry users, including multinational corporations, will be looking to their mobile networks, such as Vodafone, Orange and O2, to provide refunds or a period of free services.

These networks will, in turn, put pressure on BlackBerry’s Canadian parent company, Research In Motion (RIM) to cover the cost.

More…

….. First BlackBerry, now Apple crumbles: New software launch hit by glitches as furious users flood iPhone forums

….. Sony to recall 1.6 million Bravia flatscreens after televisions ‘melt’ and emit clouds of smoke

….. Sony hacked AGAIN: 93,000 online network accounts affected

….. RIGHTMINDS: Blackberry makes billions from communication. Why can’t it communicate with its own customers? asks ROB WAUGH

The company has ruled out hacking or sabotage at the data centre and revealed that the failure occurred in a ‘core switch’ computer system which receives and redirects millions of emails and messages every minute.

Last night, BlackBerry said the service had finally been fully restored but that it will take some time for the backlog to be cleared through its systems.

The firm’s co-chief executives, Mike Lazaridis and Jim Balsillie, said that there are no current plans to offer compensation to customers, but did not rule it out. Mr Balsillie added: ‘That is something we plan to come back to very soon.

Our priority until this moment has been making sure the system’s up and running.’

But BlackBerry’s bosses have been accused of mishandling the crisis by failing to fix the problem promptly or explaining to customers what was happening.

Ordinary consumers and celebrity alike, ranging from Jemima Khan to Sir Alan Sugar and Alastair Campbell, have taken to Twitter and the web to highlight the company’s failures and vent their fury.

And the meltdown could not have come at a worst time, as Apple will be launching its updated rival handset, the iPhone 4S, in the US, Britain and many other countries today.

Investment analyst Will Draper, of Espirito Santo, said the mobile networks may find it difficult to force RIM to cover the compensation bill.

He said: ‘This was a three-day outage – that is 10 per cent of your working month.

‘So there will be compensation claims, and I’m pretty sure they’ll try to pass it on to RIM, but my feeling is that it will be very difficult to make them stick.’

Just before the firm claimed that its server problems had been fixed, Mr Lazaridis took to YouTube to apologise.

In his video message he said: ‘We have let many of you down. But let me assure you we are working around the clock to fix this.

We are now approaching normal service levels in Europe, the Middle East, India and Africa.

We expect to see continued progress and possibly some instability as service levels come up to normal levels everywhere.

I would like to give you an estimated time of full recovery around the world, but I cannot do this with certainty at this time.’

Professor Gita Johar, of Columbia Business School in New York, said the failure was ‘pretty bad’ for the company’s reputation.

‘Once you lose consumers, it’s hard to get them back or to get back their trust,’ she said.

‘RIM’s users will think about switching and smartphone users who might have bought a BlackBerry are unlikely to do so now.’
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…..item 2)…. ‘Inappropriate, entitled and tacky’: Mature marketing executive feels the wrath of the internet after her nasty LinkedIn rejection to 26-year-old looking for work in a new city goes viral …

… Mail Online – Daily Mail … www.dailymail.co.uk/news/

… Kelly Blazek, who runs a successful online job bank in Ohio, sent a vicious reply to job-seeker Diana
… Mekota, 26, who contacted her through LinkedIn
… Ms Blazek said her stinging email was Diana’s ‘humility lesson for the year’

By LOUISE BOYLE
PUBLISHED: 14:02 EST, 28 February 2014 | UPDATED: 17:06 EST, 28 February 2014

www.dailymail.co.uk/news/article-2570406/Marketing-execut…

A marketing executive who described herself as a ‘passionate advocate’ for job-seekers has been caught out after sending a vitriolic and dismissive email to a young woman looking for work.

Kelly Blazek, who runs a successful online job bank for thousands of professionals in Cleveland, Ohio, sent a vicious reply to a LinkedIn invite and email from Diana Mekota, a 26-year-old moving to the city and searching for a job.

Mekota posted Ms Blazek’s email to her Imgur account, titling it ‘Your humility lesson for the year from a ‘professional”’.

Read the email below
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img code photo … Marketing executive Kelly Blazek

i.dailymail.co.uk/i/pix/2014/02/28/article-2570406-1BEC01…

Marketing executive Kelly Blazek (pictured right with a business colleague) sent a harshly-worded
rejection email to a young woman who approached her looking for work in Ohio

Thom Sheridan, Sheridan Photography

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According to Miss Mekota’s post, Ms Blazek wrote: ‘Your invite to connect is inappropriate, beneficial only to you, and tacky.

‘Wow, I cannot wait to let every 26-year-old jobseeker mine my top-tier marketing connections to help them land a job.’

On a roll, Ms Blazek, who holds an award for ‘Communicator Of The Year’, wrote: ‘I love the sense of entitlement in your generation. And therefore I enjoy Denying your invite, and giving you the dreaded ”I Don’t Know” **** because it’s the truth.

She went on to tell Miss Mekota that she had been denied from her job bank, saying: ‘I suggest you join the other Job Bank in town. Oh wait – there isn’t one.

‘You’re welcome for your humility lesson for the year. Don’t ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network.’

In closing, she wrote: ‘Don’t ever write me again.’
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img code photo … Diana Mekota posted the marketing exec’s nasty email online

i.dailymail.co.uk/i/pix/2014/02/28/article-2570406-1BEB23…

Diana Mekota posted the marketing exec’s nasty email online causing it to go viral

Twitter

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The original email from Miss Mekota on February 19 was a short description of her education and professional achievements after she sent Ms Blazek a LinkedIn request to join her 7,300-member job board.

The 26-year-old sent the LinkedIn invite and email because she was advised not to send her resume by a friend, she said.

Miss Mekota replied to Ms Blazek saying that she did not mean to offend and simply wanted to join her job board.
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She told the Cleveland Plain-Dealer that she had not posted Ms Blazek’s email in revenge.

The job-seeker said: ‘This was never a personal attack simply because I was turned down. More than anything, it was about the fact that this senior professional was treating young professionals like this, in a time when it’s already difficult to find a job.’

The Internet backlash has been swift and ruthless – with the email receiving thousands of critical responses online, a fake profile of Ms Blazek set up on LinkedIn and a parody Twitter account.

The marketing exec has erased her presence across social media, deleting her LinkedIn and Twitter accounts along with WordPress blog.
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img code photo … Marketing recruiter Kelly Blazek sent this stinging rejection

Poor Judgment on your Jobseeking Strategy … Don’t ever write me again.

i.dailymail.co.uk/i/pix/2014/02/28/article-2570406-1BEB23…

Marketing recruiter Kelly Blazek sent this stinging rejection email to a LinkedIn request from a 26-year-old job hopeful

Imgur

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Ms Blazek also sent an apology email to the Cleveland Plain-Dealer. It read: ‘I am very sorry to the people I have hurt.

‘Creating and updating the Cleveland Job Bank listings has been my hobby for more than ten years. It started as a labor of love for the marketing industry, but somehow it also became a labor, and I vented my frustrations on the very people I set out to help.’

Miss Mekota also tweeted that she had received a personal apology: ‘Would like to let you know Kelly Blazek has sent a very nice apology email, for which I thank her.’

The young woman was not the only one to receive a nasty email from Ms Blazek.

Job-seeker Rick Uldricks told WJW-TV he received an angry email from the businesswoman in December.

She wrote: ‘I suggest you join the other Job Bank in town. Oh – guess what. There isn’t one. Done with this conversation, and you.’

Ms Blazek has since apologized to Mr Uldricks.

Blazek was named 2013’s ‘Communicator of the Year’ by Cleveland’s branch of the International Association of Business Communicators.

On Thursday, they released this statement: ‘The IABC Cleveland chapter Board of Directors is very much aware of and is actively reviewing the current situation with Ms. Kelly Blazek.

‘The award of Communicator of the Year is not given lightly and any decision about her award will be made mindfully. We are in that process. While some might want a very quick decision, we will react only after thoroughly considering all aspects.’
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— Read more:

… Your humility lesson for the year from a ‘professional’
… Job bank head Kelly Blazek apologizes after her rejection emails go viral
… Job Bank Manager Apologizes for Viral Rejection Emails

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— Share or comment on this article

… Share what you think
… The comments below have been moderated in advance.

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— Aikea808, Honolulu, United States, 1 day ago

Pompous, self important individual. I hope she loses everything she has worked for. A little humble pie goes a long way.

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— Lucy3350, NYC, 1 day ago

Top tier marketing connections in Cleveland? That is so HILARIOUS

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Social-Impact in top 10% of International Marketers
Constant Contact customers and Solution Providers using the company's Email Marketing tools are eligible for this award. Constant Contact looked at the following criteria to select this year's All Stars,. Level of engagement with email campaigns and …
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Ucas sells access to student data for phone and drinks firms' marketing
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Consumer Email List

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Image by SalFalko
Online Marketing Pyramid Shows Blogs Websites Social Media And Email Lists

Before you build a mailing list, it is highly recommended that you read the Clue Train manifesto. (Check out ClueTrain.com.) If you have already read it, then this is just a reminder on how important it is to build relationships, because marketing today is all about having meaningful conversations.

Relationship marketing tells us that marketers must first build strong relationships with customers instead of just focusing on one time transactions, and a huge part of building relationships is having meaningful conversations. Before the email list building process, a marketer or business owner should have meaningful conversations with prospects.

Often, the focus is just on acquiring a prospect’s contact information for email marketing list building, and the mistake with that is this: bombarding people with cold, meaningless marketing messages just to get them to sign up for newsletters or buy a product does not work! Being talked to, preached at, or lectured to by those trying to win a business is generally perceived as annoying, not persuasive.

If you want to win business and eventually get the person to become a part of your business email list, take the time to talk to them, ask about their needs, wishes, and wants. Make it easy and comfortable for you to share in what they think. In short, if you really want new business (and a bigger email contact list, have a conversation.

Conversational marketing is all about participating in conversations about your products in blogs, forums, review sites and wikis. It can also sometimes be about taking the conversations offline, where you invite a group of prospects to a location and have real-life, authentic conversations with them.

When you focus on conversations and relationship building before and during the time you are creating email lists, several things happen:

1.

your product or service will become personal and have an authentic voice
2. you will enjoy increased retention and repeat sales
3. you will create loyal customers and brand ambassadors
4. you will have improved credibility
5. you will have access to feedback about your product/service
6. your company will not be perceived as a company that only cares about profit

When you do this, you can then build the chemistry, confidence, and commitment that lead to new revenues – and eventually, make it easier for them to want to become a part of your customer email list. In stressing the need to create conversations to improve your marketing effectiveness, I am not saying that traditional marketing approaches should be discarded, rather, they need to be turned into conversational activities. Nothing builds relationships better than regular, meaningful conversations.

To quote the Clue Train Manifesto:

“Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”

“Markets are conversations.”

“Markets consist of human beings, not demographic sectors.”

Therefore, before you squeeze their contact information for your email contact list using traditional Internet Squeeze or Capture Page techniques, understand that your prospects have evolved with the Internet and require relationship building before they give up that valuable information to you.

John Osgood writes about and teaches small business owners how to market their companies and products online for a zero to small cost. John maintains the strict policy of building a relationship and not “HAMMERING” his subscribers with constant email offers!

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In Contact is the perfect communication tool to grow your business through increased sales, stronger relationships, repeat customers and new people finding out what you have to offer. You can even use In Contact to keep friends and family updated on important family announcements and changing life events. 350+ EyeCatching Email Templates: Perfect for business and organizations: Special offers Promotions, Newsletters, Real Estate, Travel,School, Retail, Restaurant, Association, New Products and more. Perfect for friends and family: School, Religious, Marriage, New Baby, Group Event, Sports, Seasonal, Invitations and more. Easy interface to create emails: no technical or design skills required. Personalize your message by highlighting and changing any element in the template including images, links, text and more. Save money compared to online services: no monthly or annual subscriptions and you won’t be charged extra for the size of your mail list. Organize your contacts: Import from Microsoft Outlook, Outlook Express, webmail accounts, or any file on your computer. In Contact will even clean and verify your list so you don’t send to people more than once, or to addresses that no longer exist. Get to their Inbox: In Contact includes SafeScan which scans your email for words and phrases that are usually flagged as junk mail. This helps your message get noticed and read in a person’s Inbox. Other features include: Schedule when to send emails, Flexible send options, Track & manage bounced emails, Easy tutorials included, Send Plain Text & HTMLemail, HTML editor for advanced users.

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BioWare Points 1200 Citadel [Online Game Code]

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